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US SMS/MMS compliance

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Compliance requirements

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Consent

• Express written consent: Obtain written consent before sending
• Clear opt-in: Use clear opt-in mechanisms
• Documentation: Keep records of consent
• Revocable: Consent must be revocable

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Opt-out

• Easy unsubscribe: Provide easy opt-out options
• STOP keyword: Support STOP keyword for opt-out
• Immediate processing: Process opt-outs immediately
• Confirmation: Confirm opt-out requests

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Message identification

• Business name: Include your business name
• Contact information: Provide contact details
• Opt-out instructions: Include unsubscribe instructions
• Clear purpose: State the purpose of messages

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Best practices

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Before sending

• Obtain proper consent
• Verify phone numbers
• Respect Do Not Call Registry
• Check time restrictions

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While sending

• Include opt-out instructions
• Identify your business
• Use appropriate timing
• Monitor delivery rates

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After sending

• Process opt-outs immediately
• Maintain records
• Monitor complaints
• Review compliance regularly

• Key US regulations →
• US voice compliance →