General US content restrictions
Learn about content restrictions for SMS/MMS messages in the United States.Prohibited content
The following content is prohibited in SMS/MMS messages:- Fraudulent messages: Deceptive or misleading content
- Spam: Unsolicited bulk messages
- Harassment: Harassing or threatening content
- Illegal content: Content promoting illegal activities
Restricted content
The following content has restrictions:- Adult content: Restrictions on adult-oriented messages
- Gambling: Restrictions on gambling-related content
- Alcohol: Restrictions on alcohol-related messaging
- Tobacco: Restrictions on tobacco-related content
Best practices
- Be honest: Use truthful, accurate messaging
- Be relevant: Send only relevant, expected messages
- Respect privacy: Respect customer privacy and preferences
- Follow regulations: Comply with all applicable laws
Content guidelines
Message format
- Clear sender identification
- Accurate message content
- Appropriate message length
- Professional tone
Required disclosures
Include in messages:- Business name or identification
- Contact information
- Opt-out instructions
- Frequency of messages (if applicable)