US compliance and best practices checklist
A comprehensive checklist for SMS/MMS compliance in the United States. Use this checklist to ensure your messaging practices comply with US regulations and follow best practices.Before sending messages
- Obtained express written consent from recipients
- Verified phone numbers are valid and opted-in
- Checked Do Not Call Registry (if applicable)
- Confirmed recipient is within allowed time window (8 AM - 9 PM)
- Included clear business identification
- Included opt-out instructions in initial message
- Documented consent and opt-in records
Message content
- Message content is truthful and not misleading
- Business name is clearly identified
- Contact information is provided
- Opt-out instructions are included
- Message purpose is clearly stated
- Content complies with all applicable laws
Consent management
- Consent was obtained through clear opt-in mechanism
- Consent is documented and stored securely
- Consent can be revoked at any time
- Records of consent are maintained
- Consent was obtained separately from terms of service
Opt-out management
- Easy opt-out mechanism is provided
- STOP keyword is supported
- Opt-out requests are processed immediately
- Opt-out confirmations are sent
- Opt-out list is maintained and respected
- No messages are sent to opted-out numbers
Record keeping
- Consent records are maintained
- Message logs are kept
- Opt-out requests are documented
- Compliance audits are conducted regularly
- Privacy policy is up-to-date
Monitoring and compliance
- Delivery rates are monitored
- Complaint rates are tracked
- Compliance is reviewed regularly
- Staff are trained on compliance
- Legal counsel is consulted when needed
Privacy and data protection
- Customer data is protected
- Privacy policy is published and up-to-date
- Data security measures are in place
- Data access is controlled
- Data retention policies are followed