Skip to main contentKey US regulations
Learn about key SMS/MMS regulations in the United States.
TCPA (Telephone Consumer Protection Act)
The TCPA is the primary federal law governing SMS and MMS messaging in the United States.
Key requirements
- Express written consent: Must obtain written consent before sending messages
- Opt-out mechanisms: Must provide easy unsubscribe options
- Do Not Call Registry: Respect the National Do Not Call Registry
- Time restrictions: No messages before 8 AM or after 9 PM local time
CAN-SPAM Act
The CAN-SPAM Act applies to commercial email and some SMS messages.
Key requirements
- Clear identification: Clearly identify your business
- Accurate subject lines: Use accurate message content
- Opt-out: Provide clear unsubscribe instructions
- Honor opt-outs: Process opt-outs within 10 business days
State laws
Many states have additional messaging laws:
- California: California Consumer Privacy Act (CCPA)
- Florida: Florida Do Not Call Act
- New York: State-specific regulations
- Texas: Texas Do Not Call List
- And more: Check your state’s specific laws
FCC regulations
The Federal Communications Commission (FCC) enforces TCPA and related regulations.
Recent updates
- Enhanced opt-in requirements
- Stricter consent requirements
- Increased penalties for violations
- Expanded scope of regulations
See also:
