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How-to: Create a WhatsApp campaign

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Prerequisites

• WhatsApp Business API connected
• Approved message templates
• Audience with WhatsApp-enabled contacts

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Step 1: Prepare your message template

1. Navigate to Content > Message templates
2. Create a new WhatsApp template
3. Design your message following WhatsApp guidelines
4. Submit for approval
5. Wait for template approval (can take up to 24 hours)

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Step 2: Create your campaign

1. Go to Campaigns > Create campaign
2. Select WhatsApp as the channel
3. Choose your approved message template
4. Customize template variables with personalization

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Step 3: Select your audience

1. Choose a segment or list
2. Filter contacts who have WhatsApp enabled
3. Preview your audience size
4. Confirm selection

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Step 4: Review and send

1. Preview your campaign
2. Send a test message to verify
3. Review all settings
4. Schedule or send immediately

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Best practices

• Use approved templates only
• Personalize messages with customer data
• Include clear call-to-actions
• Test before sending to large audiences

• WhatsApp campaigns →
• Message templates →