Skip to main contentWhatsApp campaigns
Learn how to create and send WhatsApp campaigns.
Send engaging WhatsApp campaigns to reach your customers on one of the world’s most popular messaging platforms.
Overview
WhatsApp campaigns allow you to send rich media messages including text, images, videos, and interactive content to your WhatsApp audience.
Create a WhatsApp campaign
- Ensure your WhatsApp Business API is connected
- Navigate to Campaigns > Create campaign
- Select WhatsApp as your channel
- Choose your target audience
- Create or select your message template
- Add rich media content (images, videos, documents)
- Preview and test your campaign
- Schedule or send immediately
Features
- Rich Media: Send images, videos, documents, and audio
- Templates: Use approved WhatsApp message templates
- Interactive: Include buttons and quick replies
- High Engagement: Reach customers on a platform they use daily
WhatsApp Business API
To send WhatsApp campaigns, you need to:
- Set up WhatsApp Business API
- Get your account approved
- Create and approve message templates
- Connect your WhatsApp number
Message templates
WhatsApp requires message templates for non-conversational messages. Templates must be:
- Pre-approved by WhatsApp
- Follow WhatsApp’s template guidelines
- Include proper placeholders for personalization
See also:
