Skip to main contentFrequency capping
Learn about frequency capping for campaigns.
Frequency capping limits how many times a contact receives messages from you within a specified time period, preventing message fatigue and improving deliverability.
How frequency capping works
Set limits on how often contacts receive your campaigns:
- Time period: Choose daily, weekly, or monthly limits
- Message count: Set the maximum number of messages per period
- Channel-specific: Apply different limits for different channels
Benefits
- Prevent spam: Avoid overwhelming your audience
- Better engagement: Keep messages fresh and relevant
- Improved deliverability: Maintain good sender reputation
- Respect preferences: Honor your audience’s communication preferences
Setting frequency caps
- Navigate to Settings > Frequency Capping
- Set limits for each channel
- Configure time periods
- Apply to all campaigns or specific ones
