> ## Documentation Index
> Fetch the complete documentation index at: https://docs.arnio.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Build a journey to thank customers post-purchase

> Learn how to create a journey to thank customers after purchase.

# Build a journey to thank customers post-purchase

Learn how to create a journey to thank customers after purchase.

Create a personalized post-purchase journey to thank customers, request reviews, and encourage repeat purchases.

## Overview

This journey automatically thanks customers after purchase, provides order information, and encourages engagement.

## Create the journey

### Step 1: Set the trigger

1. Navigate to **Journeys** > **Create journey**
2. Name your journey: "Post-Purchase Thank You"
3. Set trigger to: **Event-based** > **Purchase Completed**
4. Set delay: Send immediately or wait 1 hour

### Step 2: Add journey steps

**Step 1: Thank you message (Immediate)**

1. Add a **Message** step
2. Create a thank you message template
3. Include:
   * Order confirmation
   * Order number
   * Expected delivery date
   * Tracking information (if available)

**Step 2: Delivery reminder (Day before delivery)**

1. Add a **Delay** based on delivery date
2. Add a **Message** step
3. Remind customer about upcoming delivery
4. Include delivery tracking link

**Step 3: Post-delivery follow-up (3 days after delivery)**

1. Add a **Delay** of 3 days after delivery
2. Add a **Message** step
3. Request product review or feedback
4. Include a link to review page

**Step 4: Re-engagement (14 days after purchase)**

1. Add a **Delay** of 14 days
2. Add a **Message** step
3. Suggest related products
4. Offer discount for next purchase

### Step 3: Configure conditions

Add conditional branches:

* **If customer reviews**: Skip review request step
* **If customer purchases again**: Exit journey or start new journey
* **If customer unsubscribes**: Exit journey immediately

## Best practices

* **Timing**: Space out messages appropriately
* **Personalization**: Use customer name, order details, and product information
* **Value**: Provide useful information, not just marketing
* **Feedback**: Make it easy for customers to provide reviews
* **Segmentation**: Create different journeys for different product types

## Measuring success

Track these metrics:

* **Engagement rate**: How many customers engage with messages
* **Review rate**: Percentage of customers who leave reviews
* **Repeat purchase rate**: Customers who make another purchase
* **Customer satisfaction**: Feedback and ratings received

**See also:**

* [Journeys overview →](/journeys/overview)
* [Build a journey for Abandoned Checkout recovery →](/journeys/quickstarts/build-a-journey-for-abandoned-checkout-recovery)