> ## Documentation Index
> Fetch the complete documentation index at: https://docs.arnio.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Build a journey for Abandoned Checkout recovery

> Learn how to create a journey to recover abandoned checkouts.

# Build a journey for Abandoned Checkout recovery

Learn how to create a journey to recover abandoned checkouts.

Abandoned checkout recovery journeys automatically reach out to customers who added items to their cart but didn't complete the purchase.

## Overview

This journey helps you recover lost sales by sending automated messages to customers who abandon their checkout process.

## Create the journey

### Step 1: Set the trigger

1. Navigate to **Journeys** > **Create journey**
2. Name your journey: "Abandoned Checkout Recovery"
3. Set trigger to: **Event-based** > **Cart Abandoned**
4. Configure the time window (e.g., 30 minutes after abandonment)

### Step 2: Add journey steps

**Step 1: First reminder (1 hour after abandonment)**

1. Add a **Message** step
2. Select your message template
3. Personalize with customer and cart data
4. Include a link back to their cart

**Step 2: Second reminder (24 hours after abandonment)**

1. Add a **Delay** of 24 hours
2. Add another **Message** step
3. Consider offering a discount or incentive
4. Urgency messaging to encourage completion

**Step 3: Final reminder (48 hours after abandonment)**

1. Add another **Delay** of 24 hours
2. Add a final **Message** step
3. Last chance messaging
4. Exit condition: If purchase completed, exit journey

### Step 3: Configure exit conditions

Set exit conditions to stop the journey if:

* Customer completes purchase
* Customer unsubscribes
* Maximum journey time reached

## Best practices

* **Timing**: Don't send too many messages too quickly
* **Personalization**: Include cart items and customer name
* **Incentives**: Consider discounts for second or third messages
* **Urgency**: Create a sense of urgency with limited-time offers
* **Testing**: Test your journey before activating

## Measuring success

Track these metrics:

* **Recovery rate**: Percentage of abandoned carts recovered
* **Revenue recovered**: Total sales from recovered carts
* **Message performance**: Open rates and click-through rates

**See also:**

* [Journeys overview →](/journeys/overview)
* [Build a journey to thank customers post-purchase →](/journeys/quickstarts/build-a-journey-to-thank-customers-post-purchase)